BCB - Rebranding, Website & Cross Platform Campaign(s)

BCB Community Bank is a local, New Jersey-based bank that values hard work, friendly customer service and all of the conveniences of local banking. Since opening for business and personal financial needs in 2000, BCB has opened 16 branches across New Jersey and into New York. With such expansion, the local bank needed a modern brand presence and a cross-platform friendly website. However, BCB didn’t want to lose their community bank roots. BCB needed to find a way to enhance branding and visibility and launch a cross-platform website. BCB wanted their valued customers to know that the same security, service and reliability they had come to expect from their bank would still be intact, just with an updated, modern look and feel. A mobile website, with fast and easy location search, was also a must. Services Proved to BCB: New logo/branding guidelines Branding for branch-to-branch consistency Design for all corporate collateral Website strategy, design and development Mobile website design and development Media campaign - strategy, ideation, creation and placement To keep their community roots alive, the new site was designed with large lifestyle imagery and spanned full-width, capitalizing on browser space. BCB wanted customers to visit their website and know that this isn’t just a bank, it’s a family; they keep retail hours to accommodate customers’ busy schedules and each branch volunteers and supports its local community. What better platform to convey the message than the company’s website? Since launch, the website has received impressive feedback, both from BCB and the local communities. Customers appreciate the enhanced user experience and a mobile site that allows for easy, fast location search. No longer do local bankers have to sacrifice a secure, convenient digital banking experience for great customer service. Link to download and view campaign creative pitch deck: https://www.dropbox.com/s/jcb7u6zwoflauvo/BCB-2015-Campaign.pdf?dl=0