Kean University Global Business School Website

Kean University is a public institution with campuses in Union and Hillside, NJ. Minutes from Manhattan, Kean University hopes to promote global business programs with unparalleled access to premium internships, just across the Hudson River. The school asked us to not only build a department website, but also help this program appeal to more business school prospects online. At Inflexion Interactive, we’re higher education marketing experts, helping key institutions find new ways to reach out to international students. For this new microsite, our team provided… A dynamic microsite combined with six months of advertising has converted 23% more NJ applicants than the .edu website. Then we focus paid search on reaching international students. Prospects from around the world have expressed interest (We’ll post those numbers soon.).